From the time a customer first learns about your store, right up until the moment they make a purchase some time passes. Each interaction he made with your ads is an opportunity to know more your products and take him into next funnel purchasing process.

Why don't optimize all the efforts made to make a guest user known or made a customer?

I’m pretty sure that, all these following issues are not a piece of fresh news for most of the insiders, but I would like to show a practical point 6 steps to follow to test a new UX improvement or new ideas.

Everything starts analyzing data

Speedcurve Performance Analytics
Photo by Luke Chesser / Unsplash

Therefore, one may try to increase sales by optimizing your UX, imitating your main competitors. This will increase the number of orders proportionally. However, traffic becomes increasingly expensive, which is a well-known fact in e-commerce. There are some strategies to optimize budget media investments, but in this article I want to talk how to optimize your current traffic.

I propose to create to my clients, a continuous conversion optimization process which it consists of six recurrent steps:

  • in-depth analysis, which usually starts with the data from Google Analytics and with a qualitative analysis;
  • choose the area with the highest optimization potential
  • create your hypotheses for A/B tests
  • make wireframes hypothesis and prepare graphic designs
  • implement the changes by code injecting
  • carrying out the A/B tests

After experiment ends, the influence of every changes that concerns the conversion rate, is carefully analyzed.

These six-steps are repeated and create a continuous optimization process which lead you progressively a better business meeting customers’ expectations.