Data Analysis How does Customer Value Optimization change your approach? Customer Value Optimization (CVO) is a process designed to create an outstanding customer journey and maximize the return on investment of all marketing activities.
Data Analysis How to create Custom Audience for using in Lookalike in Google Ads Custom Audiences With no Personas, the companies risk to create their communications one-size-fits-all, that usually ends up in a poor communication. Starting from simple but important questions it should sometimes to understand
Conversion Rate increase by 286% and dropout rate decreased by 57% Aumento del Conversion Rate del 300% e diminuzione del tasso di abbandono del 57%Come acquisire tramite Chatbot ed implementare strategie multicanaleAlex GenoveseAlex Genovese [https://alexgenovese.it/blog/come-acquisire-tramite-chatbot-ed-implementare-strategie-multicanale/] Articolo
Aumento del Conversion Rate del 286% e diminuzione del tasso di abbandono del 57% Come acquisire tramite Chatbot ed implementare strategie multicanale
Machine Learning Best Practices for using Machine Learning on E-Commerce today Providing a good customer experience online is one of the essential ingredients for the success of online businesses. Customer expectations have been greatly increased and these needs should be met
Marketing Automations 2 Data-Driven Email Marketing Automation to Uplift e-Commerce Retention Use a data-driven approach using RFM Analysis to create retention tactics