Increase Sales using AI Marketing Data-Driven, Retention Strategies and Customer Segmentation

How are AI image generators changing the creative process in advertising

How are AI Image Generators Changing the Creative Process in Advertising? In the fast-paced advertising world, staying ahead of the curve is essential. One of the most significant technological advancements

Unlocking the Power of EXIF Data

As a marketer, you're likely no stranger to the importance of visual content in your online campaigns. Images and photos can make or break a brand's online presence, and with

E-commerce

Understanding Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is one of the most powerful metrics any business can harness to drive sustainable growth. By understanding the long-term value a customer brings, companies can tailor

Alex is a very nice person, with an incredible passion for what he does. He is a point of reference for the latest technologies and he always comes up with ideas and projects to work on. I have been worked with him on important customers, such as Elisabetta Franchi, Antony Morato, Riso Scotti, Lotto, to roll out a data-driven marketing strategy. A pleasure to collaborate with him.

Andrea Saggiomo
Founder, Strategist, Creative Director – Hueman

The Work

I've been working on projects of all different sizes since I was as consultant, then as business owner and as employee. I’ve been working with clients from almost every industry with each one always presents new and exciting challenges.

I managed and worked on:

Selected Cases

Here I wrote some cases in detail, explaining how my data-driven focussed approach make me able to roll out experimentations and marketing strategies with high sales impact.

+172.43% Conversion Rate in 2 months

The Client PC International is a popular brand and online store in South Africa for purchasing computers and laptops in-store and online. They’d worked with a couple agencies before

How to Analyze Recurring Purchases and Create Marketing Automations

Map purchasing behaviors and how to apply it on marketing automation strategy – Practical Example

Alex is a data driven minded person with experience in convertion rate optimization. He's comfortable with data and capable to understand e-commerce business critical issue.

Filippo Fusaro
E-Commerce Project Manager – De'Longhi

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