Marketing Strategy - Alex Genovese

How are AI image generators changing the creative process in advertising

How are AI Image Generators Changing the Creative Process in Advertising? In the fast-paced advertising world, staying ahead of the curve is essential. One of the most significant technological advancements

E-commerce

Understanding Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is one of the most powerful metrics any business can harness to drive sustainable growth. By understanding the long-term value a customer brings, companies can tailor

Data Analysis

How to Calculate Average Time Between Orders: A Step-by-Step Guide

Understanding customer behavior is critical for businesses, especially in e-commerce and subscription-based models. One key metric that provides valuable insights into customer purchasing habits is the average time between orders

Marketing Strategy

Actionable Tips for Improving Your Conversion Rate Based on Customer Segmentation

In today’s competitive digital landscape, driving conversions is more crucial than ever. Businesses must move beyond broad strategies and adopt targeted approaches that resonate with specific customer segments. One of the most effective ways to do this is by leveraging customer segmentation—a

E-commerce

Maximizing Customer Lifetime Value through Data Analysis in E-commerce

Customer Lifetime Value (CLV) is a critical metric for any e-commerce business. It represents the total revenue a business can expect from a single customer throughout their relationship. This article delves into how e-commerce businesses can use data analysis to enhance CLV and outlines

Marketing Strategy

Race Framework Marketing: A Practical Guide with Examples

The RACE Framework is a strategic model designed to guide businesses through the entire customer journey, from brand awareness to post-purchase engagement. It stands for Reach, Act, Convert, and Engage,