Marketing Strategy - Alex Genovese

How Data-Driven Marketing Is Changing Consumer Behavior And E-Commerce

Data-driven marketing has become a key factor in driving the success of e-commerce businesses, and its impact is only expected to increase in the coming years. In this article, we

Data Analysis

How to use Google Analytics 4 Data Attribution comparison table

Come usare l’attribuzione basata sui dati in Google Analytics 4How to use Google Analytics 4 Data Attribution comparison tableThey often use multi-channel strategies to acquire as many customers and

Data Analysis

Creating Retargeting Campaigns using data-driven marketing strategy

Come Creare campagne di retargeting utilizzando una strategia marketing data-drivenNon tutti sono consapevoli che la corretta interpretazione e lettura dei dati analitici possono davvero guidarci in un percorso con meno

Marketing Strategy

How much product reviews affect sales and 7 tips to use them to increase sales

According to a study by the World Economic Forum, on average more than 25% of a company’s market value is directly attributable to its reputation

Data Analysis

2 Actionable CRO recommendations to increase shop sales

Two recommendations that I use as best practices that give concrete feedback in the short term (easy win)

Data Analysis

Design a Data-Driven Customer Journey Map

Data analysis will help you uncover what your customer cares most. Prescriptive, Descriptive and Predictive make the difference to grow sales.