Marketing Strategy - Alex Genovese

Collect customer feedback and generate a consistent data analysis

Understanding customer values collecting feedback, and asking for reviews One of the best ways to boost your business is to increase the value of each customer. By optimizing customer value

Data Analysis

How Data-Driven Marketing Is Changing Consumer Behavior And E-Commerce

Data-driven marketing has become a key factor in driving the success of e-commerce businesses, and its impact is only expected to increase in the coming years. In this article, we

Data Analysis

How to use Google Analytics 4 Data Attribution comparison table

Come usare l’attribuzione basata sui dati in Google Analytics 4How to use Google Analytics 4 Data Attribution comparison tableThey often use multi-channel strategies to acquire as many customers and

Data Analysis

Creating Retargeting Campaigns using a data-driven marketing strategy

Come Creare campagne di retargeting utilizzando una strategia marketing data-drivenNon tutti sono consapevoli che la corretta interpretazione e lettura dei dati analitici possono davvero guidarci in un percorso con meno

Marketing Strategy

How much product reviews affect sales and 7 tips to use them to increase sales

According to a study by the World Economic Forum, on average more than 25% of a company’s market value is directly attributable to its reputation

Data Analysis

2 Actionable CRO recommendations to increase shop sales

Two recommendations that I use as best practices that give concrete feedback in the short term (easy win)