Data Analysis 46 posts Personalization of the complete customer experience is a journey based on exploration, data collection, validation and insights to finally improve the customer experience of every audience member.
E-commerce 23 posts Discover the latest e-commerce articles that explore the customer journey and how to optimize it for maximum conversions. From creating a seamless user experience to building trust and loyalty. Learn how to leverage customer insights, personalize messaging, and use data-driven tactics to increase engagement and drive revenue. Stay ahead of the competition and take your e-commerce game to the next level with our in-depth guides and thought-provoking insights.
Machine Learning 6 posts Most of this articles are talking about recommendation engine: it’s an algorithm that collects a pool of data to make suggestions and recommendations.
Marketing Automations 13 posts Scale comes from lower churn, higher expansion, and more users. Marketing automation helps you onboard and expand existing customers at the same time as you nurture and convert new ones.
Marketing Strategy 30 posts In a data-driven approach, decisions are made based on data instead of intuition. It's an exploratory approach that analyzes data to extract scientifically interesting insights (e.g., patterns) by applying analytical techniques and modes of reasoning.
