Data Analysis How Data-Driven Marketing Is Changing Consumer Behavior And E-Commerce Data-driven marketing has become a key factor in driving the success of e-commerce businesses, and its impact is only expected to increase in the coming years. In this article, we
Data Analysis How To Improve Your Marketing Strategy by Understanding Cookieless Tracking The privacy changes initiated by Apple and the changes in user-level tracking introduced by Facebook and Google will lead to a decline in third-party cookies. Over the next few years,
Data Analysis How to use Google Analytics 4 Data Attribution comparison table Come usare l’attribuzione basata sui dati in Google Analytics 4How to use Google Analytics 4 Data Attribution comparison tableThey often use multi-channel strategies to acquire as many customers and
Data Analysis E-commerce Analytics 101 (2024) In e-commerce, especially in DTC business, understanding the customers is the key to overcoming the wrench, and analytics is not only about making good business decisions; it provides information in
Data Analysis Creating Retargeting Campaigns using a data-driven marketing strategy Come Creare campagne di retargeting utilizzando una strategia marketing data-drivenNon tutti sono consapevoli che la corretta interpretazione e lettura dei dati analitici possono davvero guidarci in un percorso con meno
Marketing Strategy How much product reviews affect sales and 7 tips to use them to increase sales According to a study by the World Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation