Data Analysis How to Map Behavioral Patterns - Creating an Ecommerce Customer Journey Analyzing behavioral patterns to map issue and opportunities Come Mappare i Pattern Comportamentali - Ecommerce Customer JourneyGuida pratica per mappare le Customer Journey dei clienti in modo scientifico attraverso analisi
Data Analysis How RFM analysis is helping segment and convert customers better Come l’analisi RFM aiuta a segmentare e convertire meglio i propri clientiChe cos’è l’analisi della segmentazione dei clienti? I dati raccolti da Google Analytics rappresentano una buona
Data Analysis How does Customer Value Optimization change your approach? Customer Value Optimization (CVO) is a process designed to create an outstanding customer journey and maximize the return on investment of all marketing activities.
Data Analysis How to create Custom Audience for using in Lookalike in Google Ads Custom Audiences With no Personas, the companies risk to create their communications one-size-fits-all, that usually ends up in a poor communication. Starting from simple but important questions it should sometimes to understand
Data Analysis What is RFM Analysis and Why is it so important RFM segmentation is a method to identify the most important types of customers grouping by scores based on their recency, frequency and monetary values. The purpose is to predict which customers are more likely to buy again in the near future.
Data Analysis Run better marketing campaigns using Advanced Customer Segmentations From exporting your Google Analytics Data and share in Google Ads through RFM Analysis drive an unexpected higher ROAS
